Break Even ROAS Calculator

Input Fields

• Enter all your costs per product (Cost of Goods, Shipping, Transaction, Other)
• Select the appropriate VAT rate for each cost category
• Enter your revenue per product
• Select the VAT rate for your revenue
• The calculator will automatically calculate your break-even ROAS

Calculations

• Break Even ROAS Formula: ROAS = Total Revenue / (Total Revenue - Total Costs)
• VAT Calculations: Net amounts are calculated by removing VAT from gross amounts
• Profit Analysis: Profit margin and net profit per product are calculated automatically

Tips for Accurate Results

• Include all costs associated with your product
• Use the correct VAT rates for your region
• Enter revenue before any platform fees
• Consider all transaction costs (payment processing, etc.)
• Update calculations when costs or prices change

Break Even ROAS Formula

The Break Even ROAS is calculated by dividing total revenue by the difference between total revenue and total costs. This gives you the ROAS value at which your campaign breaks even.

ROAS Interpretation

ROAS (Return on Ad Spend) measures how much revenue you earn for every dollar spent on advertising. A ROAS of 1 means you break even, while higher values indicate profit and lower values indicate losses.

Why Break Even ROAS is Important

Knowing your break-even ROAS helps you determine if your advertising campaigns are profitable. You can compare this to your actual ROAS in Facebook, TikTok, or Snapchat to make informed decisions about campaign optimization.